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2012年品牌大比拼:五大赢家与五大输家_鸭脖娱乐
2021-01-01 [60544]
本文摘要:which brands most improved their reputations in social media in 2012?

which brands most improved their reputations in social media in 2012?And which companies made them worse?2012年通过社交媒体提高名声的品牌是什么?哪些公司变得更糟?We asked the dachis group,a social media measurement agency,to tell us which brands got the biggest increases in consumer love,And which我们咨询了社交媒体评价机构Dachis Group,回答了哪些品牌最不受消费者欢迎,哪些品牌失去了大部分市场。First,the companies that gained the most consumer love.首先,最不受欢迎的公司是1。苹果。Brand love 3360 57%/Rank 3360 37品牌偏好:57%/名称:32 Dachis Says : the end of year Iphone 5 and Ipad mini releases Overcame Earlearlame达吉斯在年末iphone 5和mini ipad的发表避免了国内外制造业和乔布斯死后留下的影响的争议,使苹果成为年度第二大赢家。

2.LinkedIn。Brandlove 3360 47%/RANK 3360 3092。

相邻音(LinkedIn)。品牌偏好:47%/名称:309 dachis says : strong financial performance combined with a slew of new features made LinkedIn a magnet for position3.JetBlue。Brandlove 3360 40%/rank 2183。

JetBlue品牌喜好度:40%/218 Dachis : Jetblue started the year with some tough moments(A pilot ' s Panic Attack gave them a rough start)达吉斯说,很多困难(一名飞行员在飞行中突然精神崩溃,公司一年的结局非常艰难),但在拥挤的假期旅行期间,顾客的失望和出色的社交服务使品牌排在了顺利的行列。4.adidas。

Brandlove 3360 35%/rank 254。阿迪达斯。

品牌偏好:35%/名称:25 Dachis says : Adidas added more than 34 million new fans and followers in just 12 months this year . the company put the达吉斯表示,阿迪达斯在今年12个月里减少了3400万名新粉丝。公司把粉丝们聚集在一起,粉丝们一年到头都在进行大规模的讨论,从中获利。

5.Starbucks。Brandlove 3360 26%/social business index rank 3360 265。

星巴克。品牌偏好:26%/社交商业指数排名:26 Dachis Says : Starbucks IS A perennial top-performer in Social and 2012 was no exception。the company ' s social savvy ey New fans and followers in 2012 and its push into at-home and on-the-go products gave all those people something fun to toand now for the companies that lost the most love.再来看看让顾客萎缩的公司。

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1.Mitsubishi . brandlove :-12%/rank 3360 3601。三菱。

品牌偏好:-12%/名称:360 dachis says : the news just keeps getting worse for Mitsubishi . low sales triggered a decision to pull out of the达吉斯说三菱正在逐渐恶化。由于销售量低,公司要求解散欧洲市场。

如果负面讨论可以被看作是结束的迹象,公司在2013年可能也会变得多么好。2.dominos。

Brandlove 3360-11%/RANK 3360 622。读卖品牌喜好度:-11%/名称:62 Dachis Says : 2011 Saw A Huge bounce for dominos in Brand Enthusiasm From Their Brand Relaunch Which 2012 Juss达吉斯表示,2011年,读卖巨人的品牌热情大幅增长,但2012年无法比拟。他们每年都做不出新的设计食谱,真是可惜。

3.kraft。Brandlove 3360-10%/rank 3360 113。卡夫品牌喜好度:-10%/11 dachis says : Kraft took a stance in support of genetically Engineered Foods midway through the year and the decision达吉斯表示:“今年卡夫反对转基因食品,使该品牌在2012年成为输家。

”4.Fiat . Brandlove :-7%/RANK 3360 854。菲亚特品牌喜好度:-7%/名称:85 Dachis Says : Fiat Suffered through A slow Global Sales year in 2012 . sluggish Sales Were reflected in Sluggiss达吉斯表示,2012年菲亚特销售低迷。销售低迷反映在社交活动下降,互联网大部分是负面争论。5.Zynga。

Brandlove 3360-5%/RANK 3360 55。zynga品牌喜好度:-5%/5 dachis says : zynga struggled to maintain its momentum and diversify its business in 2012。the difficult year was evident in reduced Ssion and an increase in negativity from product shut downs that leave the game company with a lot of work to do(威廉莎士比亚,Northern Exposure(美国电视剧),品牌)。


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